Quality Retail Limited (QRL) is the retail arm of Quality Group, a diversified trading conglomerate in the league of top enterprises in Tanzania. QRL is establishing its first retail outlet under the brand “American Super Market”. Conveniently located at Nyerere road, American Super Market offers wide range of fruits and vegetables, groceries, personal care, home care, general merchandise etc. Offering an irrepressible combination of value for money and state-of-the-art shopping experience. American Super Market aims to be the preferred shopping destination for families across Dar es Salaam.
Our vision is to be the foremost retail brand which passionately work towards better customer experience in a sustainable and responsible manner.